LUMIERE Secures Funding From Animoca Brands and Brinc to Accelerate Its Vision of Revolutionizing Movie and Animation Financing
(yahoo.com)
HONG KONG, April 14, 2022 /PRNewswire/ — Lumiere — the creator of Lumiverse, the trusted metamarket for safer movie and entertainment IP investments — announced today it has raised US$300,000 in financial backing from Animoca Brands, the company advancing digital property rights for gaming and the metaverse, and Brinc, leading global venture accelerator founded on a sustainability mandate.
Lumiere offers entertainment finance solutions, which syndicate and considerably lower investment risks for movie financiers, and turns film- and entertainment-project financing upside-down by testing audiences and IPs at pre-script levels. Its platform is an integrated NFT- and blockchain-powered metaverse space, where professionals and audiences alike connect through an immersive experience and start transacting and collaborating on creative projects together in a trust-based context.
As a graduate of the Launchpad Luna virtual accelerator program, established in mid-2021 as a partnership between Brinc and Animoca Brands, Lumiere will use the financing to forge ahead with its roadmap plans for 2022. From collaborations with notable creators and brands such as RollingStone Italy, Ryan Reynolds’ remake of Buried for China, the Kenzo Takada series, a Cannes film running for official selection backed by Canal+ and Wild Bunch, there are also eight key pipeline clients to be revealed in due time. These achievements will culminate in a series of events at leading film festivals and markets such as the Festival De Cannes, Annecy International Animation Film Festival, and Venice Film Festival.
Additionally, Lumiere intends to collaborate with The Sandbox — a leading decentralized gaming virtual world and subsidiary of Animoca Brands — to gamify the connection of audiences with film, and create a more interactive and engaging experience for fans
Patrice Poujol, CEO of Lumiere, said: “We are truly delighted to have such connected and visionary investors as Animoca Brands to validate the concept and living dream of Lumiere. Going forward, we plan to transform the movie and animation industry in an ever more engaging and sustainable sector. Our exciting NFT and metaverse initiatives will find roots at the prestigious Cannes film festival in May.”
By: Yahoo
