CAA Experiential Entertainment Affiliate Constellation Immersive Gets “Significant” Investment From 30West
(deadline.com)
EXCLUSIVE: A year after its founding, CAA experiential entertainment affiliate Constellation Immersive has gotten a “significant” equity investment from 30West, a prominent finance and advisory firm.
30West, a majority stakeholder in Neon as well as series and feature films, joins founding shareholders Crossroads Live, a theatrical entertainment outfit, and Baroda Ventures, an LA-based venture capital firm. Terms were not disclosed.
Former CAA Film Finance and Sales Group co-head Micah Green and Dan Steinman joined Dan Friedkin atop 30West in 2017.
Constellation Immersive was founded by CAA’s Marty LaSalle and Thao Nguyen in 2020. It was conceived of as a way to offer new avenues for clients and partners options to connect with audiences and launched during the coronavirus pandemic, when in-person options were non-existent. In the year since, with Covid-19 restrictions easing in many parts of the world and vaccines enabling freer movement, the outfit has seen “a lot of pent-up demand,” Nguyen told Deadline in an interview. With distribution models, protocols and even city populations shifting dramatically as the 2020s begin, the company has become “a think tank, or braintrust, for our colleagues” at CAA navigating a challenging environment.
By: Dade Hayes
Continue Reading at deadline.com
